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ORIGINAL ROADHOUSE RESTAURANT

$50 Amazing Dinner for 2

It's summer and we're in the mood for red-hot savings. Join HR Union by August 31.2016 and you'll look in your membership for ONLY 147$ per months

GET THIS OFFER
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ORIGINAL ROADHOUSE RESTAURANT

$50 Amazing Dinner for 2

It's summer and we're in the mood for red-hot savings. Join HR Union by August 31.2016 and you'll look in your membership for ONLY 147$ per months

GET THIS OFFER
img

ORIGINAL ROADHOUSE RESTAURANT

$50 Amazing Dinner for 2

It's summer and we're in the mood for red-hot savings. Join HR Union by August 31.2016 and you'll look in your membership for ONLY 147$ per months

GET THIS OFFER
img

ORIGINAL ROADHOUSE RESTAURANT

$50 Amazing Dinner for 2

It's summer and we're in the mood for red-hot savings. Join HR Union by August 31.2016 and you'll look in your membership for ONLY 147$ per months

GET THIS OFFER
img

ORIGINAL ROADHOUSE RESTAURANT

$50 Amazing Dinner for 2

It's summer and we're in the mood for red-hot savings. Join HR Union by August 31.2016 and you'll look in your membership for ONLY 147$ per months

GET THIS OFFER
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Project Background

Small businesses have hard time promoting their goods and services to compete with larger companies which have large advertising budgets.

To solve this problem our client came up with an idea to create a local advertising network where each business promotes neighbouring business services using coupons and special offers to increase foot traffic to them.

Businesses have two options: promote their services in other places paying for the ads or display the ads of neighbouring businesses, earning credits which can be used to pay for their own ads.

Task

Transparen’s task was to create a proof-of-concept software system which integrates local businesses into the single advertising network and allows them to set up and manage advertising in real time.

Application

The application runs on iPads which are placed on countertops of various shops, bars, etc. It displays offers of neighbouring businesses and allows visitors to accept them.

There is also an admin user interface which allows the businesses to register themselves in the system, create offers, set up advertising and manage payments.

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Displaying the right offer in the right place

A challenge was to display offers in the right places based on the pre-defined areas of advertising (circular area or custom polygon) and business type. The advertiser can set the area where he wants his ad to be displayed as well as the type of businesses which can display his ad. At the same time the Displayer can select from which geographical area businesses can advertise as well as which business types can advertise. Offers are displayed only in the matching part of the pre-defined areas of the Advertiser and the Displayer.

What made the task even more challenging is the fact that each business can have several advertising and/or display places and advertising areas can be changed.

Payments & Credits

A challenge was to create a secure service that would manage and schedule several types of payments (including tax calculation) and a credit system for businesses that display ads. Businesses can use credits to pay for advertising or cash them out.

If any payment fails, the business cannot use the system until the debt is payed off. All payments are carried out automatically by the system backend, which communicates with the Stripe payment system.

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Technologies

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Result

Transparen’s team delivered a proof-of-concept application in

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